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Why SEO Agencies Need To Use Ranking APIs In the business of marketing products online, we all want our site to be the most visited which can only happen when our websites are ranked the highest. The companies may opt to employ an expert to optimize their sites, or they may seek the services of an SEO agency to ensure their sites are ranked up in the rankings of similar sites. The SEO agencies also need to use tools to help improve their services to the companies where they need to have software that can track the position of the site or websites in the standard search engines and hence work on improving the rank of a site. There are different ways which one can use to determine the rank of a particular website where one can search the site manually and scroll down to find the rank of a client’s website. But the process can prove to be tedious and hence the need to utilize SEO tools such as the Google Rank Track API. By the use of Google Rank API one can easily track the rank of a website where they need to insert data by use of their applications and extract the customer’s data which they send to companies to use in improving their sites. SEO agencies rely on data they extract from the APIs to determine the efficiency of their marketing strategies. Companies also need the SEO data to monitor the rank of their products when compared to competitors’ products. In general, any website owner are interested in comparing their sites with the common sites by viewing their ranking in the different search engines commonly used.
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An API is a third party code or software where a website or an application can pass parameters and also extract data. In finding out the rank of a website one needs to use the keywords on the website where they feed the keyword into API and the API provides the rank of the site. APIs are useful to search agencies as they try to find the rank of websites and work to improve the rank.
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The first type of an API that one can use to track the rank of a particular website is the Rank tracking API which provides the up-to-date ranking of a specific keyword from a given location. SERP APIs are useful when one wants to identify top results of a keyword search in a search engine. In finding out the statistics for a certain keyword they may use the Keyword data API. Competitor API is also useful when one wants to determine relevant data about a competitor’s website such as the traffic volumes and traffic sources as well as time spent by their site’s visitors. SEO APIs are useful to SEO companies in improving their productivity.